Selling to Sellers and Buyers: The Real Estate Consultant's Handbook

This is an honest rendition of what it feels, looks, and tastes like to be a real estate sales consultant. There is no sugar coating, no pomp and circumstance—just the raw, unceremonious truth. If what you need is inspiration or motivational hype, this is not your book. Too many agents get into this profession and quickly fail because they believed the rhetoric--they bought into the hype. Your time and life is too important to spend it pursuing a pipe-dream. If you choose to make a lot of money in the short term in an unsustainable business model, I suppose that’s okay, as long as you are wise enough to sock money away for the inevitable hard times on the not too distant horizon. An alternative idea is to build a sustainable practice, one that will earn a more than respectiable living during the up-markets, and one that will keep on giving even in the down-markets. That’s the aim of this book, to suggest ways to do just this.