![Sher-Wood Hockey Sticks: Global Sourcing](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Sher-Wood Hockey Sticks: Global Sourcing](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Sher-Wood Hockey Sticks: Global Sourcing
9b12m003
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- £1.99
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- £1.99
Publisher Description
In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer, Sher-Wood Hockey (Sher-Wood), were pondering whether to move the remainder of the company’s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?