Small Giants Small Giants

Small Giants

Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition

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Publisher Description

How maverick companies have passed up the growth treadmill — and focused on greatness instead.

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

GENRE
Business & Personal Finance
RELEASED
2016
11 October
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
Penguin Publishing Group
SIZE
1.5
MB

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More Books by Bo Burlingham

Small Giants Small Giants
2007
The Great Game of Business The Great Game of Business
2013
The Knack The Knack
2009
Finish Big Finish Big
2014
A Stake in the Outcome A Stake in the Outcome
2002

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