Sprint
the bestselling guide to solving business problems and testing new ideas the Silicon Valley way
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4.5 • 22 Ratings
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- £9.99
Publisher Description
From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.
'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The Lean Startup
'The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency' - Beth Comstock, Vice Chair of GE
'Game changer' - ***** Reader review
'Amazing book which yielded great practical results' - ***** Reader review
'Revolutionary' - ***** Reader review
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Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there's a sure-fire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.
PUBLISHERS WEEKLY
As designer Knapp recounts in the preface to this helpful business guide, he spent years feeling unhappy at work; most of his time was being spent on the least important things. Then he went to work at Google, which encourages focusing on the work that matters most. In the process, he learned important lessons about where the best ideas come from in particular, that nothing forces focus like a deadline. Knapp and coauthors Zeratsky and Kowitz go on to describe the one-week "sprint" process that they use at Google Ventures to help startups. On Monday you map out your process, on Tuesday you sketch out competing solutions, on Wednesday you pick the winning strategy, on Thursday you create a realistic prototype, and on Friday you test your idea with your target customers. The authors walk readers through assembling small teams, learning quickly, using all of your tools, and learning from test cases (including Blue Bottle Coffee and One Medical Group). This workbook is a solid guide to getting unstuck and generating your next great idea.
