Strategic Marketing Management: Theory and Practice Strategic Marketing Management: Theory and Practice

Strategic Marketing Management: Theory and Practice

Alexander Chernev
    • £59.99
    • £59.99

Publisher Description

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

GENRE
Business & Personal Finance
RELEASED
2019
1 January
LANGUAGE
EN
English
LENGTH
522
Pages
PUBLISHER
Cerebellum Press
SIZE
74.4
MB

More Books by Alexander Chernev

Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
2017
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
2017
The Marketing Plan Handbook, 6th Edition The Marketing Plan Handbook, 6th Edition
The Marketing Plan Handbook, 6th Edition
2020
Strategic Marketing Management, 9th Edition Strategic Marketing Management, 9th Edition
Strategic Marketing Management, 9th Edition
2018
Mastering the Job Interview, 10th Edition Mastering the Job Interview, 10th Edition
Mastering the Job Interview, 10th Edition
2023
Kellogg on Marketing Kellogg on Marketing
Kellogg on Marketing
2023