Summary of Brendan Kane's Hook Point

Excerpt From Summary of Brendan Kane's Hook Point



#1



The amount of information being processed by the human brain has never been greater, and this is having a profound effect on how people communicate with each other. With so much content being shared on social media, it is important to adapt to this new climate and communicate with audiences that have higher expectations.



#2



Hooking the attention of your prospect in the first three to five seconds is extremely important, as the attention span of today’s consumer is getting shorter and shorter.