QuickRead presents a summary of "The Myths of Creativity" by David Burkus:
Learn the Truth About How Innovative Companies and People Generate Great Ideas.
Why is it that creativity seems to come naturally for some people while others struggle to create innovative ideas? You may believe that creativity is something people are born with or that big ideas are random and lucky. If you believe one of these things, then you believe in one of the many myths of creativity. In reality, anyone can be creative! Everyone has the necessary tools inside of themselves, it's up to the person, however, to find it. Many myths surround creativity, including the belief that innovation comes from an unpredictable spark of genius that it is something bestowed upon a lucky few. The Myths of Creativity aims to demystify everything about creativity and David Burkus highlights the false ideas that hold us back from fulfilling our full creative potential. He answers questions like, "What causes us to be creative in one moment and completely void the next?" and "What makes someone more or less creative than another?" He also debunks the common myths surrounding creativity, including the Eureka Myth, the Lone Creator Myth, and the Brainstorming Myth. With the latest research, Burkus will teach you everything you need to know about creativity and will help you overcome obstacles to find new ideas and innovations.