SUMMARY - The Content Trap: A Strategist's Guide to Digital Change by Bharat Anand

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*As you read this summary, you will discover how to think about content in the current economic context of "disruption" and how to leverage connections to succeed in the media and cultural industry.



*You will also discover that : media players are too inclined to react to the digital revolution by seeking to protect their content at all costs ; new technologies should not necessarily be seen as a threat and a potential replacement, but as a complement and an opportunity; connections are a key lever for success; even more than content, we need to be concerned about the service and experience we offer our users.



*The arrival of the Internet has caused a real upheaval, particularly in the media and cultural sector. New players have come to democratize access to content, thereby threatening existing industries. For these industries, it is very difficult to defend themselves, to control or anticipate these innovations, and a movement of withdrawal has been observed. Wanting at all costs to anticipate trends and protect content is not the solution. In a world in motion, certain major principles are much more valuable tools. This is the case of what the author calls "connections", which he considers too often neglected.



*Buy now the summary of this book for the modest price of a cup of coffee!