The adaptation of social media networks to increase sales in the UK hostels industry

This book investigates how the hostels industry in the United Kingdom can adopt social media network tools to increase their sales. Although much has been written about the hostels industry in the United Kingdom and social media networks themselves, there is lack of data on the successful application of social media networks in the hostels industry in the United Kingdom. Therefore, this paper examines how the successful link between the hostels industry in the United Kingdom and social media networks could be developed. For that reason, the aims of this paper are to analyse each factor such as: number of qualified leads, lead-to-conversion rate and customer retention and how they are linked to the number of customers, audience and customer engagement. 

Keywords: social media networks, qualified leads, lead-to-conversion rate, customer retention, social networks analysis, sales funnel