The business with the best brand story wins. Find out how to write yours.
Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
Jim has worked in some of the world’s top ad agencies on many successful global brands, he understands exactly how they go about winning hearts and minds, and is brilliant at applying that knowledge and experience to smaller businesses with big ambitions. If you follow the brand story process he shares in this book it will save you hours of frustration and the results will be hugely better. It’s also refreshingly practical, accessible and easy to read. I highly recommend it (and I think I’ll be giving a few copies to our clients!)
Brand, Design and Advertising consultancy