The Brown Book of Design Thinking
A Workshop Based Approach
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4.8 • 4 Ratings
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Publisher Description
This book is based on the Design Thinking 101 course offered at UAE University. The aim of the course is to gain creative self-confidence while learning from innovative business cases. It contains seven workshops, five video, audio interviews and commentaries and case studies that include: Ideo, Toyota, Nissan, Zappos, Stanford’s d.school and Zara.
Customer Reviews
AWSOME!
Hats off to Jose for his mesmerising approach to understanding, comprehending & exploring different design thinking approaches. A hard-to-put-down book, beautifully articulated using sights, sounds & imagination. ;)
Hands on
We like the hands on, no nonsense approach to design thinking
Interesting insights into the creative process
This book was very visual. I can see japanese influences. The most valuable chapter to me is the one about Innovation Matrix method to do product design. Great for teaching crativity.