The Business of Innovation The Business of Innovation

The Business of Innovation

Managing the Corporate Imagination for Maximum Results

    • £9.99
    • £9.99

Publisher Description

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

GENRE
Business & Personal Finance
RELEASED
2001
16 October
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
AMACOM
SIZE
2.4
MB

More Books Like This

The Framework for Innovation The Framework for Innovation
2018
The Executive Guide to Innovation The Executive Guide to Innovation
2013
The Corporates Strike Back The Corporates Strike Back
2022
Bridging the Innovation Gap Bridging the Innovation Gap
2017
Creating Innovation Spaces Creating Innovation Spaces
2021
The TUDAPOL Principle The TUDAPOL Principle
2020