The Business of Innovation
Managing the Corporate Imagination for Maximum Results
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- £9.99
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- £9.99
Publisher Description
This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.
PUBLISHERS WEEKLY
This guide's weakest advice concerns the specific area in which many managers need the most help: how exactly does one spur corporate creativity? To their credit, the authors both consultants suggest helpful focusing techniques (ask questions like "What should we be creating; which customers should we target and how should we compete?") and offer strategies for applying systems thinking to the innovation process. After that, readers are left largely on their own to follow a step-by-step process that oddly avoids specifics for getting the most out of any idea that happens to surface. The logical but extremely dense prose is somewhat mitigated by useful chapter summaries. Illus.
