Publisher Description

This is a school project in branding (about 25 pages). The aim is to understand the impact of the new book of J.K. Rowling, The Casual Vacancy on her readership. We choose to consider it as a brand extension given that she wrote in a new manner. It is based on readers' interviews, and reviews of You Tube and Amazon opinions.

GENRE
Business & Personal Finance
RELEASED
2013
16 November
LANGUAGE
EN
English
LENGTH
25
Pages
PUBLISHER
Wilwarin Brevis
SIZE
59.3
MB