The Compelling Proposal

The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate—on both sides of the deal—into a concise seven-page tool for bridging selling and negotiation.
Written in the customer's language, your compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for both sides.
As a result, you will establish trust, build credibility, and make it easy for the customer to buy from you!