The Deep End

Adam Hayes is a typographer and illustrator. He works on a broad range of projects from quick editorial illustrations to large-scale international campaigns, preferring to create designs that are new and unique each time. He loves a brief. Since his graduation from the Royal College of Art in 2006 he has developed a solid roster of clients that includes Apple, Google, Honda, Ikea, Shake Shack and Whole Foods – whilst also devoting time to personal projects. Adam creates all of his work by hand. His typical working method is to produce lots of quick pencil sketches as response to a project brief, often drawing over and over to capture the best design approach. He develops these sketches into refined ink drawings, before manipulating and adding colour in Photoshop.