The Extreme Future
The Top Trends That Will Reshape the World in the Next 20 Years
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- £8.99
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- £8.99
Publisher Description
Dr. James Canton, a renowned futurist, CEO of the Institute for Global Futures, and Fortune 1000 advisor, charts a course to steer you through the volatile changes that lie 5, 10, and 20 years ahead. The Extreme Future is this generation’s Future Shock, Alvin Toffler’s classic book on what’s next and how to prepare for tomorrow.
Get ready for fast, radical and complex change. Get ready for the Extreme Future. Our world is constantly buffeted by new and dramatic changes that we can’t fully grasp. No one is fully prepared for the challenges, crises and risks that lie ahead. The Extreme Future is a blueprint for what’s next and how to navigate these changes.
An advisor to three White House’s spanning more than 30 years, Dr. Canton challenges us that with the right information about future trends it is possible to identify probable outcomes. It is possible, with the right information to navigate the Extreme Future.
The book covers the following major trends:
How climate change and energy trends will reshape the planet
How shifting population trends will transform the workforce
How radical innovation trends will competitively drive business
How astounding medicine trends will enhance people’s life
How dangerous terrorism trends will threaten the individual.
How the rise of China will bring on a new global power struggle
The answers to these questions are not only available, but contained within these pages. The Extreme Future is the forecasting handbook for the twenty-first century.
PUBLISHERS WEEKLY
Canton's background in future-planning consultancy began when he studied under Alvin Toffler in the 1970s and it shows in this big-picture take on the world of tomorrow. Taken individually, none of the trends Canton believes will shape the upcoming decades are surprising: major crises brought on by energy shortages and climate change; economic transformation wrought by globalization; and the "war on terror" has barely started. But he recognizes that the future is created by a "convergence" in which these developments interact. Canton's imagination runs in a dozen directions at once, peppering the margins of his vision with media headlines and short vignettes from a science-fictional future. Some of these are more believable than others hydrogen-based energy systems by 2040, sure, but drugs that will keep us from even thinking antigovernment thoughts? Canton's goal, however, isn't predicting, it's convincing Americans to take a more active role in envisioning and safeguarding the 21st century before somebody else does. His lively scenarios are designed to spark debates, and they surely will.
