The Facebook Effect
The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company
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3.0 • 1 Rating
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- £9.49
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- £9.49
Publisher Description
Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.
With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.
PUBLISHERS WEEKLY
There's never been a Web site like Facebook: more than 350 million people have accounts, and if the growth rate continues, by 2013 every Internet user worldwide will have his or her own page. And no one's had more access to the inner workings of the phenomenon than Kirkpatrick, a senior tech writer at Fortune magazine. Written with the full cooperation of founder Mark Zuckerberg, the book follows the company from its genesis in a Harvard dorm room through its successes over Friendster and MySpace, the expansion of the user base, and Zuckerberg's refusal to sell. The author is at his best discussing the social implications of the site, from the changing notions of privacy to why and how people use Facebook increasingly it's to come together around a common interest or cause (the eponymous Facebook Effect ). Though significantly more informative, thoughtful, and credible than Ben Mezrich's The Accidental Billionaires, it may be hamstrung by its late entry; the furor over Facebook has more or less subsided, and potential readers are more likely to be using the site than to be reading about its origins.
