'A startling, provocative and potently useful book' Sunday Times
What blinkered Einstein and Edison? Why did Steve Jobs and NASA make lethal errors of judgement? How might environmental disaster and social inequality be averted?
It is time for us to learn a new way of thinking.
The twenty-first century presents complex problems that require a wiser way of reasoning, one that recognises our current limitations, tolerates ambiguity and uncertainty, balances multiple perspectives, and bridges diverse areas of expertise.
Whatever our age and experience, whether a NASA scientist or a school student, we will benefit from wielding our minds with insight, precision, social sensitivity and humility.
In an exhilarating journey through current research, drawing on insight from Socrates to Benjamin Franklin and some of the world's most successful industries, award-winning science journalist David Robson shows how to build a cognitive toolkit to help us all maximise our full potential.
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Scientist David Robson takes us on a fascinating journey into human intelligence, asking why smart people do stupid things. Take, for example, the English physicist who carried a suitcase from Bolivia to Argentina for a glamour model he’d never met. How did one of the world’s leading authorities particle phenomenology not realise he was smuggling cocaine? Robson has the answers, exploring how academically brilliant minds are prone to making disastrous mistakes and why our own political, social and religious beliefs can skew they way we apply our intelligence. Alongside entertaining tales of real-life brain farts, Robson presents cutting-edge science in easy-to-follow prose. In an age of fake news and mis-information, this book isn’t just thought-provoking, it might change the way you think forever.