The New Now (2022 Edition‪)‬

If the COVID-19 pandemic taught us anything, it is that the forces shaping tomorrow can easily blindside us if we're not prepared for them.

As we enter a post-pandemic world, scores of trends are set to arrive ahead of schedule. In the words of Shopify VP Loren Padelford, "Covid has acted like a time machine: it brought the 2030's to 2020's." The very changes Padelford is describing represent enormous opportunities for those that are ready.

And that's the very purpose of this book, "The New Now." It is designed to help you get a clear sense of what the future will hold so we can start gearing up for it.

The book's author Michael McQueen has spent over 15 years analyzing trends and identifying patterns before they become disruptions. "The New Now" explores the 10 megatrends that will reshape our world, recast our economy and redefine everyday life in ways many of us can scarcely imagine.

These include:

1. The Acceleration of AI
2. The COVID-Conditioned Consumer
3. The Rise of Synthetic Reality
4. The Priority of Personalization
5. The Post-Millennial Marketplace (Gen Z)
6. The Reworking of Work (Virtual and Hybrid)
7. The Reign of Blockchain
8. Trust as a Commodity
9. The End of Ownership (Everything-as-a-service revolution)
10. Sustainability Takes Centre Stage

London Business School Professor Gary Hamel put it well when he observed that "You can't outrun the future if you don't see it coming." This book will give you the insights and strategies to help you prepare now for what is coming next.