• £9.99

Publisher Description

'One of the best business books I've read in years.' BILL GATES
THE #1 NEW YORK TIMES BESTSELLER
A SUNDAY TIMES BOOK OF THE YEAR 2019
_____________________________

The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.

'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG

GENRE
Business & Personal Finance
RELEASED
2019
September 23
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Transworld
SIZE
7.3
MB

Customer Reviews

taaoma ,

Inspirational

This is one of the most honest and easy-to-understand books I’ve ever read. I’ve never googled so many names in my life 😂😂. I loved it! Thanks Bob. This is a gift

Forky48 ,

Amazing Story

I have enjoyed this lecture so much. It brings you the magic of Disney in a story where the protagonist tells you the most valuable leadership skills to success, priorities, human trust, and future innovation.
I really recommend this book 100%

ChrisGolds ,

Amazing

Such a brilliant book. Could not put it down. I have never made so many highlights in a book in my life before. Just brilliantly written and so fascinating. If you even have a passing interest in Disney you will love this book. Bob is an incredible man, manager and CEO.

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