The small BIG
Small Changes that Spark Big Influence
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- £6.49
Publisher Description
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
PUBLISHERS WEEKLY
Martin, Goldstein, and Cialdini, leading thinkers from the field of persuasion science, reveal that when it comes to influencing others to change their behavior, the smallest changes often prompt the biggest differences what they call a "small big." Seeking to show businesses how to "influence and persuade others in effective and ethical ways," the authors identify more than 50 minor changes (presented as case studies) that can be put into practice immediately. They also discuss findings from the fields of neuroscience, cognitive psychology, social psychology, and behavioral economics, which are highlighted in short chapters that show how to apply these ideas in different contexts. Chapters center on wide-ranging and useful topics such as name-changing, successful decision making, reducing people's tendency to procrastinate, showing appreciation, and negotiating with business partners via email. It will be easy for readers to search through this well-organized book for ideas most relevant to their needs. While it's impossible to know how well these ideas will play out in the real world, they certainly seem innovative on the page.
