The Startup Way The Startup Way

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

    • 3.5 • 2 Ratings
    • £9.99

Publisher Description

Winner of the Business Book Awards 'Thought Leader' category
-----

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

GENRE
Business & Personal Finance
RELEASED
2017
17 October
LANGUAGE
EN
English
LENGTH
222
Pages
PUBLISHER
Penguin Books Ltd
SIZE
7.8
MB
New to Big New to Big
2019
The Lean Startup The Lean Startup
2011
The End of Competitive Advantage The End of Competitive Advantage
2013
Startup Lessons Learned: Season Two: The Lean Startup Startup Lessons Learned: Season Two: The Lean Startup
2011
The Other Side of Innovation The Other Side of Innovation
2010
Humanocracy Humanocracy
2020
The Lean Startup The Lean Startup
2011
Master Class with Eric Ries Master Class with Eric Ries
2012
Startup Lessons Learned: Season One Startup Lessons Learned: Season One
2011
Startup Lessons Learned: Season Two: The Lean Startup Startup Lessons Learned: Season Two: The Lean Startup
2011
The Lean Entrepreneur The Lean Entrepreneur
2016
El método Lean Startup El método Lean Startup
2012
The Diary of a CEO The Diary of a CEO
2023
Measure What Matters Measure What Matters
2018
Zero to One Zero to One
2014
Start With Why Start With Why
2011
Project Hail Mary Project Hail Mary
2021
The Intelligent Investor, Rev. Ed The Intelligent Investor, Rev. Ed
2009