Turn Back Time
A hilarious, relatable story about the beauty industry that you won't be able to put down
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- Pre-Order
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- Expected 23 Apr 2026
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- £4.99
Publisher Description
‘Completely original, utterly addictive and outrageously funny. A wild and riotous ride skewering our obsession with youth.’ Daisy Buchanan
You could look 20 years younger. Would you do it?
47-year-old beauty journalist Erica Pells is over the 'pro-ageing' articles she is exclusively asked to write (apart from the punny headlines that no one appreciates). Frankly, she's over most things; getting older, heavy contouring and boring old Wiltshire.
So when her former editor gives her the opportunity to try a revolutionary hi-tech beauty treatment called WULT (Woke Up Like This), that promises to make you look 20 years younger, she jumps at the chance. What has she got to lose, anyway?
But how does a Gen X woman who grew up with Bridget Jones survive when she looks like fresh-faced Gen Z?
TURN BACK TIME tells the hilarious story of a middle-aged woman who goes back to find her youth, and discovers it wasn't where she left it at all.
‘A totally refreshing, gorgeously funny ride from start to finish.’ Julia Raeside
'The Substance meets The Devil Wears Prada, this book holds a mirror up to our relentless obsession with never looking any older. It's desperately relatable and so funny... I laughed out loud too many times to count.' Sarah Turner
‘I adored this clever, witty story about the constant pressure to stay young, and the demands society puts on women to always look their best. It was frequently hilarious and surprisingly thought-provoking. A brilliant read.' Clare Swatman
‘Loved, loved, loved this book!...Bridget Jones meets The Substance. Riotously funny and life-affirming, it definitely changed my perspective on growing old. Dare I say, perhaps it’s time to put those injectables down and embrace those jowls?!’ Josie Ferguson
'‘A brilliant book with characters you fall in love with, and a story that hooks you. For a book which handles big topics, it leaves you thinking long after you have read the last page. I could not put this book down. Turn Back Time also gives you an insider’s view of being a beauty journalist. Eleanor Tucker is a huge talent, and I predict huge things from her. This hilarious and fun book is one of my favourite books of the year. ‘ Catherine Yardley
'This was delightful. Joyous, hilarious and thoughtful, it warmed my haggard old heart.' Lauren Bravo