When you produce video or audio content, you are either spending money or time or often both money and time on your content in the hope of increasing conversions or sales. This means you have to know how your media is being used, when it is used, for how long and by whom. You can simply not afford to not know how this content affects your overall business goals as you are likely losing money and time by not making the most out of it.
Learn in this book how you can get all the insights you need into your users interaction with your videos and audios to achieve your business and marketing goals. Media Analytics is built on top of the popular open source analytics platform Piwik which is used on over 1 million websites, in over 150 countries, available in over 50 languages.
Media Analytics for Piwik gives you 100% data ownership, full control over your data, is privacy compliant, and has no limitations.