• £10.99

Publisher Description

Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

GENRE
Arts & Entertainment
RELEASED
2012
January 2
LANGUAGE
EN
English
LENGTH
294
Pages
PUBLISHER
Thames and Hudson Ltd
SIZE
25.3
MB

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