What You See Is What You Get
My Autobiography
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4.2 • 410 Ratings
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- £6.99
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- £6.99
Publisher Description
'Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' The Sun
'Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing' Private Eye
From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.
Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.
In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.
'I'm addicted to autobiographies and What You See Is What You Get is one of the best I've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice' Piers Morgan
Customer Reviews
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I,ve read a good few books written by business leaders but this is without a dount the best one. Straight to the point, no messing & no jargon or BS ! It goes to show that drive & a great eye for a deal is worth 100 time more than any degree. Refreshing & a great read.
Inspirational book
Fantastic, could not put it down from the second I started reading it. A personal account of a truly fascinating life and a down to earth bloke. Lord Sugar has a tone and attitude that let's everybody empathise with him, and relate to him in one way or another.
Being in business, I was amazed at the stories and inspires by the success. Also gives a great example of how technology products rise and fall.
Would recommend to anybody who runs a business, and anybody who's not!
Mrs Karen Price,Romford.
I thoroughly enjoyed the book - perhaps I'll write to Lord Sugar to pass on my congratulations, and, as I have actually purchased many of the products developed by his companies, I feel in some way to be part of things. Be prepared to read it in moderately short chunks, though, and not at bedtime, as the adrenaline rush you get from the pace of events is quite unbelievable and may stop you from getting off to sleep! I couldn't wait to read more and was actually disappointed when I got to the end; it was preferable having photographs at the back, rather than interrupting the narration, as by then I felt I knew many of the people already. The fact that I have finished this very fast paced, riveting account of Lord Sugar's earlier private and business life leads me to hope that there will be at some time a further update - because he's sure to be involved in new projects in the future - it truly seems he is addicted to challenges! The title summed everything exactly, although, the humorous style and sometimes sensitive insights, lead me to conclude that indeed there are many more facets to Alan Sugar's character than just being a canny and highly successful entrepreneur and businessman - who doesn't suffer fools gladly. Highly recommended. Karen Price.