Writing for Busy Readers Writing for Busy Readers

Writing for Busy Readers

communicate more effectively in the real world

    • 4.3 • 4 Ratings
    • £7.99

Publisher Description

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

GENRE
Professional & Technical
RELEASED
2023
5 September
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Scribe Publications
SIZE
12.5
MB