www.centralmba.com
9A99E028
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- £1.99
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- £1.99
Publisher Description
Central University has developed a highly successful Executive MBA Program. Its closest competitor, State University, has aggressively responded, to the point of registering the internet domain name "www.centralmba.com" and meta-tagging the State University Executive MBA home page with this domain name. The associate dean of programs at Central must decide what course of action to take. The case describes the domain name registration process, explains meta-tagging, and raises a number of ethical, marketing, and information management issues.
GENRE
Business & Personal Finance
RELEASED
1999
28 October
LANGUAGE
EN
English
LENGTH
4
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SIZE
276.6
KB
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