Jean-Noël Kapferer

Books

The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2012
Rumeurs - Le plus vieux média du monde Rumeurs - Le plus vieux média du monde
Rumeurs - Le plus vieux média du monde
2019
C.B.S.A., communication by smiling around C.B.S.A., communication by smiling around
C.B.S.A., communication by smiling around
1991
Advances in Luxury Brand Management Advances in Luxury Brand Management
Advances in Luxury Brand Management
2017
Lusso Lusso
Lusso
2017
Luxe Luxe
Luxe
2016