Renée Mauborgne

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

Blue Ocean Shift

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

Blue Ocean Strategy, Enhanced Edition

HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)

HBR's 10 Must Reads on Employee Engagement (featuring "The Power of Hidden Teams" by Marcus Buckingham and Ashley Goodall)

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Shift

Stratégie Océan Bleu

Der Blaue Ozean als Strategie. Wie man neue Märkte schafft wo es keine Konkurrenz gibt

Blue Ocean Shift: Jenseits des Wettbewerbs - Bewährte Schritte, die Mut erzeugen und neues Wachstum