Management for Professionals

Kenneth Moore and Others
Series • 361 Books • Marketing & Sales
Market Segmentation Analysis Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Fundamental Elements of Strategy The Fundamental Elements of Strategy
Xiu-bao Yu
User Experience Is Brand Experience User Experience Is Brand Experience
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener & Katharina Holl
Management by Permission Management by Permission
Tony McNulty & Robin Marks
Understanding Türkiye’s Real Estate Markets Understanding Türkiye’s Real Estate Markets
Tobias Just, Harun Tanrıvermiş & Yesim Tanrivermis
Build Your Own Blockchain Build Your Own Blockchain
Daniel Hellwig, Goran Karlic & Arnd Huchzermeier
AI and Consumer Interaction in Business AI and Consumer Interaction in Business
Feifei Yang
Marketing and Channel Management for Low Brand Equity Firms Marketing and Channel Management for Low Brand Equity Firms
Gary L. Frazier
Driving Employee Engagement Driving Employee Engagement
Raphaël H. Cohen
Data Excellence in Sports Data Excellence in Sports
Dominik Schwizer & Michael Burch