Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Fundamental Elements of Strategy
Xiu-bao Yu
User Experience Is Brand Experience
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener & Katharina Holl
Management by Permission
Tony McNulty & Robin Marks
Breaking Barriers with Open Innovation in Germany
Marc Vathauer
The Timeless Principles of Successful Business Strategy
Eric Viardot
ESG Strategies and Financial Markets
Jianrong Wang
Adaptive IT Service Tendering
Gerhard Köhler, Werner Roth & Achim Schmidtmann
Decoding the Market
Shuai Chen
The Agile Enterprise
Klaus Kühnel