Management for Professionals

Kenneth Moore and Others
Series • 364 Books • Marketing & Sales
Market Segmentation Analysis Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
The Fundamental Elements of Strategy The Fundamental Elements of Strategy
Xiu-bao Yu
User Experience Is Brand Experience User Experience Is Brand Experience
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener & Katharina Holl
Management by Permission Management by Permission
Tony McNulty & Robin Marks
Digital Advertising and Consumer Behavior Digital Advertising and Consumer Behavior
Nirma Sadamali Jayawardena, Sara Quach, Park Thaichon & Abhishek Behl
Patent Management Patent Management
Martin A. Bader, Oliver Gassmann & Mark James Thompson
Market Research for SMEs Market Research for SMEs
Thomas Dobbelstein & Wibke Heidig
Understanding Türkiye’s Real Estate Markets Understanding Türkiye’s Real Estate Markets
Tobias Just, Harun Tanrıvermiş & Yesim Tanrivermis
Build Your Own Blockchain Build Your Own Blockchain
Daniel Hellwig, Goran Karlic & Arnd Huchzermeier
AI and Consumer Interaction in Business AI and Consumer Interaction in Business
Feifei Yang