Acquisition of EasyJet Plc. By British Airways Plc‪.‬

The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan Seminar paper aus dem Jahr 2004 im Fachbereich Wirtschaft - Unternehmensführung, Management, Organisation, Note: 2,0, Anglia Polytechnic University, London (Ashcroft Business School), Veranstaltung: Corporate Strategy & Operations II, 4 + 7 online Quellen im Literaturverzeichnis, Sprache: Englisch.