Believe It Summary

Believe It - How to Go from Underestimated to Unstoppable - A Comprehensive Summary

In Believe It: How to Go from Underestimated to Unstoppable, IT Cosmetics founder Jamie Kern Lima tells the wild but true story of how a once struggling waitress turned her upstream idea into a bestseller. She eventually sold the company for more than a billion dollars and became the first woman CEO of the hundred-year-old L’Oreal brand.

Faced with self-doubt, body doubt, God doubt, all the way down to her last dollars and told, "No one will buy makeup from someone who has your body," Jamie Kern Lima, founder of IT Cosmetics, reveals for the first time what happened in her professional career. She shares how she almost didn’t make it, and the deeply personal and powerful business lessons that you too can use to move from underestimated to unstoppable. With radical vulnerability and sincerity, Jamie shares deeply personal stories of grief and resistance, including the accidental discovery that she was adopted in her early twenties and the impact it had on every aspect of her life. She also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all little girls who are about to start doubting themselves, and all of the grown women who still do.

Interesting with raw vulnerabilities and realistic heat, Believe IT will shake your soul and shows you that you too have what it takes to achieve the impossible.

Do you have big goals, hopes, and dreams, but let rejection or doubt get in the way? Is it hard for you to feel that you are not enough and that success is something that happens to others, but you find it hard to believe that it is possible for you? Do you let the mistakes and failures of the past stop you? Do you know deep down that you have something else to give, but you don’t know how to use all your power and possess it? If you answered yes to any of these questions, believe me, this book is for you!

In Believe It, you will learn how to:
• Overcome self-doubt
• Connect and trust your own intuition
• Forgive your mistakes and insecurities
• Turn down the volume of your inner critic
• Defend your ideas
• Deal with rejection, haters, and bad girls
• Start your dream (and keep going!)
• Follow your ideas
• Handle personal dilemmas and find your true self
• A lot more…

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