Cold Calling A Complete Guide - 2021 Edition

Do you combine wait time with a high engagement strategy like think/pair/share and cold calling?

How much of your time is spent cold calling new accounts as opposed to servicing existing accounts?

Is cold calling information still available to see if zones can be increased?

What are the best strategies in grabbing a potential clients attention in cold calling someone?

What steps should your organization take to increase cold calling effectiveness?

What tools/techniques does your organization use to increase cold calling success?

When would be the best time to get back to you and share some ideas, morning or afternoon?

Which channel would it be best for your customers to use for service / sales / complaints?

Why should you get away from cold calling as your primary sales activity?

Will your organization be a market category leader, follower, challenger, or niche player?


This Cold Calling Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Cold Calling challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Cold Calling investments work better.



This Cold Calling All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Cold Calling Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Cold Calling maturity, this Self-Assessment will help you identify areas in which Cold Calling improvements can be made.



In using the questions you will be better able to:



Diagnose Cold Calling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Cold Calling and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Cold Calling Scorecard, enabling you to develop a clear picture of which Cold Calling areas need attention.



Your purchase includes access to the Cold Calling self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.