FETCH MORE DOLLARS FOR YOUR DOG TRAINING BUSINESS

At last, sales coaching for dog trainers!

Dog trainers generally don’t think of themselves as salespeople—many in fact recoil at
the thought! However, when you define selling as the process of communicating the
benefits that your services can provide to owners and their dogs, you realize that you
must be an effective salesperson to have a successful business. Author John Visconti
takes the mystery and fear out of the selling process in this book which belongs in the
toolbox of every professional dog trainer. Meet your own personal sales coach!

Thank Goodness! At long last, an approach that focuses on the people-motivating
aspects of the business of pet dog training. It doesn't matter how good you are at
training dogs, if you lack sales savvy and people skills for promotion, few dogs
will benefit from your experience and expertise. I love this book. I really like the
style—well written, catchy and always straight to the point.

Dr. Ian Dunbar, Founder of The Association of Professional Dog Trainers.

In this playful and incredibly enjoyable book, John Visconti shows readers many
qualities that they already possess to sell their training services effectively and with
heart. No longer will “sales” be a dirty word and trainers who read and apply the
wisdom from this book will relish in their confidence and happily realize their
goal of to helping more dogs and owners.

Malena DeMartini-Price, author of Treating Separation Anxiety in Dogs

I really enjoyed the humor, personal stories, quotes and resources that this book
provides. It’s packed with wonderful thought provoking topics that give the reader
nuggets to think about and apply to their own business. John coaches you to
think of sales in a more inviting and less intimidating light. I truly appreciate his
approach and highly recommend this book to dog professionals who have a less
than desirable CER about “sales.” The more comfortable we all are in our business
the more dogs and families we can reach!

Jennifer Shryock, B.A., CDBC Founder & Director of FPPE

Most of us dog trainers are absolutely terrible salespeople! We tend to let our
compassion get the better of us, and we have a hard time realizing what we are
really worth. John’s book is an excellent handbook for recognizing our value and
selling ourselves effectively!

Michelle Douglas, CPDT-KA, CDBC, Past President, APDT

Author John Visconti, CPDT-KA is the owner of Rising
Star Dog Training Services; Rising Star Dog Training; Dog
Trainer ConneXion business management software; and
Fetch More Dollars sales consulting. He lives in North
Carolina with his canine companions.