Music festivals with a closer look on Wiesen

The most famous place for international music festivals in Austria is Wiesen. It is located in Burgenland and Mr. Bogner, the founder of these festivals has satisfied millions of people, including myself, with his events by now.

Due to my general interest in event management I decided to do my studies on music festivals. It gave me the chance to have a deeper sight into this subject.

Music festivals are special events, which can give a great experience to musicians, organizers and customers if they are properly organized. Everyone can gain a profit out of it – musicians with promoting their music, organizers with making profit and visitors with enjoying several concerts in one or more days.

Furthermore I wanted to go into detail of the indirect profitability. The buying behaviour is not just influenced by media but also by transfer of visitors, accommodation abilities, food and beverage choice and many more. The marketing mix should address not just inbound but also outbound tourists to increase the customer awareness in the European festival market.

The Wiesen Festival & Concert Veranstaltungs GMBH provides customers with high quality in concerts, F&B, security, waste management, etc.

Nevertheless, no event passes by without any crisis. The reader should get an idea about upcoming problems and their solution during the festival.

This diploma is focused on the positive consumer satisfaction which is only reached by proper planning. A customer is highly satisfied when the product is better than promised.

Studies are done on the organizational methods, the customers feedback and the different service providers.

The primary research is based on interviews with members of the organization team, journalists of music magazines, public transfer members, involved companies and festival visitors.

The secondary research consisted of information from special event books, magazines and the Internet.

The purpose of this thesis was to get a better view of creating a music festival. The reader should get a more complex idea of the whole performance in Wiesen. Furthermore it shows how the individual needs for an event are linked together.