New Directions

Attention business executives and managers: Ask yourself, how well does your company gather, analyze, and take action on what it knows about your competitors? Sure, your market research department has a decent budget and a capable team, but this intelligence is firmly rooted in the past and present. It will leave you in the dark when it comes to the future. And when your company is making multi-million-dollar investments in new products and services, being in the dark about the competition is the last place you want to be.