Regenerative Fashion
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- 3,99 €
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- 3,99 €
Publisher Description
As our climate, ecological and social crises converge, urgent action is needed to maximize our chances of survival. A new commercial approach is possible but it requires a systemic shift, with companies learning to operate as part of a wider 'ecosystem', allowing fashion to restore what it has taken.
Regenerative Fashion presents a roadmap for new ways of doing fashion. To keep our planet safe, we must cut production and end our dependency on fossil fuels. We must also create dignified livelihoods for the millions of people working in the industry. By using natural resources, paying factory workers and farmers a living wage and scaling up craft production, we can not only rebuild soils, ecosystems and biodiversity, but also support decarbonization, regenerate communities and ensure a just transition for all.
Part guide and part manifesto, this book shares stories of our interconnectedness with the natural world and each other, divided into sections on Nature & Materials; People, Livelihoods & Crafts; and New Economy & Leadership. Fully illustrated throughout, it features interviews from best-practice designers and businesses around the world, as well as thought pieces from leading campaigners within the industry.
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This thought-provoking outing by Minney (Slave to Fashion), CEO of fair-trade fashion company People Tree, advocates for sustainable and ethical practices in the fashion industry. Fashion has the ability to "restore what it has taken from the natural world and revive communities," she contends, exploring sustainable business models through interviews with designers, businesspeople, and activists. Minney suggests that fashion should take cues from regenerative agriculture, which seeks to implement production processes that promote soil and ecosystem health. Several interviewees emphasize the importance of going local, as when Bethany Williams, the designer of the eponymous label, notes that doing so cuts transportation costs and generates jobs within the community. Other interviews with industry insiders from such brands as Eileen Fisher, the Fair Wear Foundation, and Patagonia discuss how to ensure fair wages for textile workers, improve sustainability, and negotiate necessary trade-offs (the product director of outdoor clothing company Finisterre says that consumers should be willing to "pay a bit more" for "better products that last longer"). Minney's stimulating interviews offer a panoramic view of the innovative ways the fashion world is grappling with the need for more sustainable and ethical practices. The result is a fascinating look at how the fashion industry can design a more equitable future.
