Strategy Is Destiny
How Strategy-Making Shapes a Company's Future
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- 19,99 €
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- 19,99 €
Publisher Description
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to transform itself twice in the course of its thirty-year history?
The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.
At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.
PUBLISHERS WEEKLY
Granted unprecedented access to Intel, Stanford Business School professor Burgelman was able to observe how the company's strategies at key moments helped shape its history. Specifically, he looks closely at the decisions Intel's top managers made as the company evolved from being a memory-chip company to a firm whose product is now a central building block of the Internet. From there he works outward, drawing four distinct lessons from the Intel story: embrace a strategy as a way of imposing order; when that strategy proves useless, spend a lot of time studying why (since the forces rendering your strategy worthless might lead to a huge opportunity); capitalize on your core strengths and search out new prospects simultaneously; and manage the change process aggressively. Most strategy books look at numerous companies and trends, and then try to distill the lessons to a central approach. Burgelman takes the opposite approach, generalizing from what he has discovered by studying one company in depth. If readers can get past the minutiae (Burgelman seems compelled to record everything that has happened in the company's more than 30-year history), his lessons could be greatly useful to senior managers grappling with how to integrate strategy into day-to-day operations.
