Student Workbook to Accompany Crisis Communications Student Workbook to Accompany Crisis Communications

Student Workbook to Accompany Crisis Communications

A Casebook Approach

    • 27,99 €
    • 27,99 €

Publisher Description

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

GENRE
Professional & Technical
RELEASED
2016
25 August
LANGUAGE
EN
English
LENGTH
108
Pages
PUBLISHER
Taylor and Francis
SIZE
1.3
MB

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