The Covenant Secret

FORGE A MEANINGFUL PATH TO SUCCESS WHEN YOU DISCOVER THE COVENANT SECRET


Uncovering the seven keys to super-success in life and business can be a simple as reading a tale, a parable, if you will, especially when the teller of the tale is the best-selling co-author of the Wall Street classic "The Fall of the House of Hutton" and the founder and CEO of the fin-tech startup, StockSquirrel, John Feloni.


"The Covenant Secret" tells the story of a fresh-out-of-business-school and intensely-focused-on-money entrepreneur, Bill Rand, whose startup company is not doing too well. Unbeknownst to him, Bill is about to embark on a journey of discovery guided by Tom Crawford, one of the world's great entrepreneurs, a journey that will change Bill's life — as well as his fortunes.


Travel with Bill as he learns the answers to these pressing and timely questions -


 - What is business REALLY about?

 - Is business solely about the money?

 - Where do people fit into the business equation?

 - How are misconceptions holding you back from your full potential?

 - What's at the heart of this new "stakeholder capitalism" idea?

 - What changes can you make to maximize your efforts?

 - Who (or what) are you ultimately serving with your business and in your life?


These are questions that, once answered, will open doors for you in life just as much as in business. "The Covenant Secret" takes the reader through all of the pivotal aspects of good business: investors, shareholders, customers, partners, employees, the communities they serve, and the planet on which we live. As you will see, all of these constitute what you will come to call the "Covenant Secret."

 

The author wrote this business exemplum thirty years ago — and the message is relevant today, more than ever. As you read this wonderful modern-day parable, you will come to the undeniable conclusion that, in business and life, it's about people and relationships. In fact, you'll see that they are the only things that matter.


CONTENTS

Introduction


Chapter 1: People Are Stupid!

Where the young man experiences difficulties in his business


Chapter 2: It’s the People, Stupid!

Where the young man meets his mentor in a new way of thinking


Chapter 3: Relationship Management

Where the young man learns the secret of successful relationships


Chapter 4: Gratitude

Where the young man understands the truth about gratitude


Chapter 5: Customers

Where the young man learns that the law of success is service


Chapter 6: Partners

Where the young man comprehends the importance of trust and integrity


Chapter 7: Investors/Shareholders

Where the young man sees the power of influence as well as its source


Chapter 8: Employees/Co-workers

Where the young man comes to know the value of passion


Chapter 9: Community

Where the young man encounters the power of his beliefs


Chapter 10: The Relationship Professional

Where the young man learns the complete Covenant Secret


ABOUT THE AUTHOR


John Feloni is the founder and CEO of Stock Squirrel, Inc., a new FinTech startup where John and his team intend to put a small dent in the Universe by democratizing stock ownership in a unique way: implementing the investment concept of Own Where You Shop and giving a voice to people in the companies they love. John is co-author of the bestseller, The Fall of the House of Hutton (1989, Henry Holt and HarperCollins), the story of the fall of the Wall Street powerhouse, EF Hutton. John will release three books with Kallisti Publishing Inc.:  The Covenant Secret, a business parable that will be one of the first books to talk about the new concept of stakeholder capitalism; The Tollbooth; and The Golden Rule.


As a bestselling author, John addressed the hubris of misguided leadership and explores inspired leadership, as well individual motivation, personal inspiration and the seeking and developing of individual and organization purpose. Whether on Wall Street or a college campus, John uses his lifelong entrepreneurial spirit to act resourcefully and effectively and build extraordinary teams.


As CEO of his own investment company, Feloni & Co., Inc., John has owned and operated  properties such as Hub Media; Hub of the Universe Cultural Festival; Boston Music Awards; Boston Urban Music Festival; Campus Entertainment; The Entertainment Network; StockbrokerPro.com; The Corporate Forum (investor relations); The Massachusetts Public Company Forum; and others.