To Sell Is Human To Sell Is Human

To Sell Is Human

The Surprising Truth About Moving Others

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    • 11,99 €
    • 11,99 €

Publisher Description

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller

#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.


According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

GENRE
Business & Personal Finance
RELEASED
2012
31 December
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Penguin Publishing Group
SIZE
3.1
MB

More Books by Daniel H. Pink

Drive Drive
2010
To Sell is Human To Sell is Human
2013
Πότε - Η Επιστήμη του σωστού Timing Πότε - Η Επιστήμη του σωστού Timing
2019
The Power of Regret The Power of Regret
2022
When: The Scientific Secrets of Perfect Timing When: The Scientific Secrets of Perfect Timing
2018
Vender é humano Vender é humano
2019

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