Who Should Manage Your Social Media Strategy?(Social Media‪)‬

Hospital and medical group leaders are facing the most challenging health care environment in recent memory. The need to decrease per-capita cost and increase quality to respond to federal health care reform and the global economy is a daunting task that requires two-way communication with a broad range of stakeholders. As reform unfolds, hospitals and medical groups of all sizes are embracing social media tools as soon as they realize that they're no longer optional. At least since the first quarter of 2010, analysts have been reporting that websites and search engines no longer dominate online communication. Deloitte's Social Networks in Healthcare recently concluded that health care executives "who do not consider how to incorporate social networks into their future strategies risk being run over on the super-highway of health information sharing."