Roger L. Martin

Libros
Jugar para ganar Jugar para ganar
Jugar para ganar
2020
Playing to Win Playing to Win
Playing to Win
2013
A New Way to Think A New Way to Think
A New Way to Think
2022
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
2026
Uma nova forma de pensar Uma nova forma de pensar
Uma nova forma de pensar
2024
Playing to Win, Expanded with Bonus HBR Articles Playing to Win, Expanded with Bonus HBR Articles
Playing to Win, Expanded with Bonus HBR Articles
2025