I Can Get It for You Retail I Can Get It for You Retail

I Can Get It for You Retail

Down and Dirty Tales from a Canadian Ad Man

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    • USD 9.99

Descripción editorial

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head.

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black’s is Photography

- Leon’s - Don’t Pay a Cent Event

- Zellers - Because … the Lowest Price is the Law

- CIBC - Seeing Beyond

- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick’s Nine Commandments help create success.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2012
26 de marzo
IDIOMA
EN
Inglés
EXTENSIÓN
224
Páginas
EDITORIAL
Dundurn
VENDEDOR
Dundurn Press Limited
TAMAÑO
17.7
MB