Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz

If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase your visibility on the Web. This valuable guide is filled with hundreds of resources and there's a FREE companion workbook available for download from onlinebookbuzz.com. All-in-all, the title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.

"So you've written a book! That's great, but your work is only half done. To make it successful, you need to spend as much time marketing your book as you did writing it. Fortunately, Lorraine Phillips shows you exactly what you need to do to build an online platform that delivers the results that you and your book deserve."

?David Meerman Scott, best-selling author of The New Rules of Marketing and PR, a BusinessWeek best seller published in more than 25 languages

"From blogging to article marketing, from Facebook Page creation to thriving on Twitter, this book has it all!"

?Vikram Narayan,?CEO of BookBuzzr Book Marketing Technologies

"Smart authors will read this book before they even start writing!"

?Melinda F. Emerson, small business expert and author of Become Your Own Boss in 12 Months