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Descripción de editorial
The art and strategy of merchandising purebred livestock is one that captures the attention of many purebred livestock producers. Whether you are a seasoned producer, or just getting started in the cattle, swine or sheep business, learn how to create a brand identity, establish an advertising plan, or evaluate your current promotional efforts to improve sales and exposure.
Author Rachel Williams Cutrer uses her experiences as a livestock marketing professional at Ranch House Designs, Inc. and as a cattle breeder at V8 Ranch to describe what it takes to build a great livestock marketing plan through photography, print advertising, web design, social media, and showing.