Relationship Marketing in Professional Services Relationship Marketing in Professional Services
Routledge Advances in Management and Business Studies

Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

    • USD 54.99
    • USD 54.99

Descripción editorial

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2012
12 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
392
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
10.5
MB

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