Storytelling in Luxury Fashion Storytelling in Luxury Fashion
Routledge Research in Design Studies

Storytelling in Luxury Fashion

Brands, Visual Cultures, and Technologies

    • USD 52.99
    • USD 52.99

Descripción editorial

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.

With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.

The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

GÉNERO
Técnicos y profesionales
PUBLICADO
2020
22 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
210
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
9.8
MB

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