• USD 74.99

Descripción de editorial

This collection highlights the most important ideas and concepts from Michael E. Porter, recognized worldwide as the leading thinker on strategy. Porter heads The Institute for Strategy and Competitiveness based at Harvard Business School and is the foremost authority on competitive strategy for business, as well as on the competitiveness and economic development of nations, states, and regions.

Business readers will recognize Porter’s seminal book, On Competition, as a classic in the field. This set, curated by Harvard Business Review, includes the full digital edition of the updated and expanded edition of On Competition—a must-have for anyone interested in or studying the topic of strategy and for those developing strategy for their own organizations. The collection also includes the digital edition of the popular Understanding Michael Porter: The Essential Guide to Competition and Strategy, which offers a concise, accessible summary of Porter’s revolutionary thinking and was written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review. Finally, the set features the newer foundational article “Creating Shared Value,” which was published in Harvard Business Review in 2011 to great fanfare and global accolades.

This must-have collection is for anyone serious about business, strategy, and competitiveness.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2014
agosto 19
LENGUAJE
EN
Inglés
EXTENSIÓN
801
Páginas
EDITORIAL
Harvard Business Review Press
VENDEDOR
Perseus Books, LLC
TAMAÑO
9.7
MB

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